Frammer AI has secured a $2 million investment from Lumikai to expand its video content creation services into sports and entertainment while enhancing its technology team. The platform is known for transforming lengthy videos into monetizable short clips efficiently and serves notable clients like The India Today Group and Zee News.
Frammer AI, a platform specializing in video content creation, recently announced it has secured a significant investment of $2 million (approximately Rs 16.8 crore) from Lumikai, a venture capital firm focusing on gaming and interactive media. This new funding will enable Frammer AI to expand its offerings, particularly in the realms of sports and entertainment, and will support advancements in data-training that are crucial for their focus areas. Additionally, the funds will facilitate the growth of their technology team to better meet the increasing demand for their services, as stated in the company announcement. Frammer AI features capabilities such as providing transcripts and captions for videos, identifying engaging segments to create monetizable short clips for various digital platforms, and producing vertical videos akin to those found on YouTube Shorts and Instagram Reels. According to the announcement, “with just one click, Frammer can convert a half-hour video into 35 short packages in approximately five minutes.” The company’s clientele includes prominent organizations such as The India Today Group, Zee News, and Acko, a major insurance firm. Recently, Frammer AI has also been designated as the AI content partner of Brightcove, a US-based company renowned for its streaming services on a global scale. Founded by three former NDTV media group employees—Suparna Singh, Arijit Chatterjee, and Kawaljit Singh Bedi—Frammer AI is led by Suparna Singh, who previously served as the president and CEO of NDTV Group.
Frammer AI positions itself within the rapidly growing market of digital video content creation. With the increasing demand for engaging short-form video content, platforms like Frammer are crucial for media houses and brands aiming to capture audience attention across social media. The influx of investment from Lumikai underscores the viability and potential of interactive media technologies in today’s digital landscape. As businesses increasingly seek to maintain audience engagement, companies like Frammer AI are well positioned to capitalize on this trend by providing innovative solutions for video processing and content distribution.
In conclusion, Frammer AI’s recent funding acquisition from Lumikai signifies both a pivotal advancement for the company and a response to the escalating demand for short-form video content. With plans to broaden its services and enhance technological capabilities, Frammer AI is set to further establish itself as a key player in the video content creation sector, particularly within sports and entertainment. The backing by established clients and partnerships with entities such as Brightcove reflects its significant market presence and future potential.
Original Source: www.business-standard.com
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