Bengaluru-based logistics startup Porter plans to double its geographical presence in India from 22 to nearly 40 cities over the next few years. It aims to explore further international expansion after entering Dubai last year. The company saw significant revenue growth and reduced losses, highlighting a strategic focus on tier-2 markets and adapting business models to local contexts.
Porter, a Bengaluru-based logistics startup, is planning to significantly expand its domestic presence from 22 cities to nearly 40 over the next three to four years. The company aims to extend its international operations beyond Dubai, where it recently began activities. Co-founder and CEO Uttam Digga expressed the intention to optimize operations specifically in tier-2 cities due to their growing small and medium enterprise (SME) density that reflects positively in its business performance.
Founded in 2014, Porter provides a logistics platform tailored for last-mile delivery services. The company experienced remarkable financial growth, achieving a revenue increase of 56% in FY24, exceeding ₹2,700 crore, while successfully reducing its losses by 45%. The firm attributes a portion of its revenue growth to newer markets, indicating a strategic shift toward engaging with smaller cities to capture unique business opportunities.
Porter’s strategy emphasizes expanding into tier-2 markets, adapting their offerings to local conditions, and enhancing product-market fit. With continued investment in logistics and an expanding portfolio in international markets, Porter is well-positioned for growth. As it navigates the challenges of operational scalability, the focus remains on impressively capitalizing on existing market demands while ensuring the effective management of varying logistical requirements.
Original Source: www.livemint.com
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